About us

Rabona started from a simple idea: combining a love for football with a laid-back, streetwear-inspired style. As someone who's grown up with the game and lives in Stockholm, I wanted to wear something that reflected that passion in a subtle, everyday way.
It began as a small project, just me working on designs that felt true to both football culture and personal style. The goal has always been to create pieces that fans can relate to and feel comfortable in—whether they’re heading to a match or just out and about.
Rabona isn’t about making bold statements or chasing trends. It’s about building something genuine for people who care about the game and want to carry a bit of that with them, wherever they go.
The hope is to keep growing slowly and naturally, and to connect with others who feel the same way about football and style.